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WHDL - 00015397
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Citation
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APA
Do, A (2022). Sentiment Analysis: A Comparison of the Instagram Accounts of PLNU and Other Universities .
MLA
Do, AlexaSentiment Analysis: A Comparison of the Instagram Accounts of PLNU and Other Universities . , 2022
Chicago
Do, AlexaSentiment Analysis: A Comparison of the Instagram Accounts of PLNU and Other Universities . , 2022
Turabian
Do, AlexaSentiment Analysis: A Comparison of the Instagram Accounts of PLNU and Other Universities . , 2022
Description / Abstract
Sentiment analysis is a machine learning, Natural Language Processing technique that associates text with their given emotion. It is often used by marketers to gain insights into their customers, especially in discovering areas (such as in social media) that they can improve on. The machine-learning algorithm VADER (from the programming language Python) was used to offer actionable results for PLNU's Marketing Department on what their competitors are doing on Instagram, and what can be done to boost engagement.
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Keywordssentiment analysis; marketing; Python; VADER
Degree AwardedB.S. in Information Systems
Awarding InstitutionPoint Loma Nazarene University
Committee MembersJamie McIlwaine, Mike Wiese
Supervisor or ChairMike Leih
Periodical TitleArete: The PLNU Honors Journal
Peer Reviewed?No
Collections With This Resource
PLNU Undergraduate Honors Projects 2021-2025
79 Resources
- English
This collection contains all PLNU Undergraduate Honors Projects completed during the span beginning with the 2020-2021 academic year and ending with the most recent academic year, provided they were submitted to the library with all necessary permissions.